What’s a bid in “Pro Sales”?

A bid is the price you’re willing to pay for one click. The higher your bid, the more people you’ll reach through promotion. 

Bids are now set per Bid Group — every ad in a group shares the group's bid, and different groups can have different bids.

You can set a custom bid within the available limits. The exact range depends on the category of your ads. In Tanzania, bids range from TSh 70 to TSh 324, and the maximum bid is the same for all Boost Packages.